Dame Anita Roddick started The Body Shop in 1976 in Brighton, England. Twenty-eight years later, The Body Shop--one of the most widely recognized and respected brands in the world--has 2000 stores in 51 different countries. What distinguishes The Body Shop and Anita from other global businesses and entrepreneurs is a core dedication to community trade and human rights causes. Roddick is a key pioneer of socially responsible business, proving that commerce with a conscience is not only a moral imperative, but a competitive advantage. She was named a Dame of the Order of the British Empire in 2003. Her websites are www.anitaroddick.com and www.takeitpersonally.org.